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Isaia Holsæter and Simen Torp are the visionary co-founders of Loookingat. Their unique blend of creativity and sustainability drives the brand’s mission and impact.

Together, Isaia and Simen form a dynamic duo whose shared vision and complementary skills drive Loookingat’s global success. Their personal and professional partnership blends creativity with sustainability, setting a new standard for transformative living.

Isaia Holsæter (34) was born in Lima, Peru, and raised in a family dedicated to holistic health. With a background in media production, education, and the arts, Isaia has produced award-winning films, led international workshops, and inspired global audiences through her work. Her drive is to help people shed their masks and embrace vulnerability to build new, authentic platforms for personal growth.

Simen Torp (46) hails from Norway and is a third-generation pioneer in sustainability. His extensive experience in green property development, ecological community building, and entrepreneurship has led to groundbreaking projects like Hurdal Økologiske Landsby and the Future Forge Ecological Business Center. Simen’s commitment to proving that sustainable living can enhance quality of life is at the heart of Loookingat’s mission.

Hi! Welcome to our love story, to our world! We are Simen & Isaia, and everything you see here is the result of who we are, what we care about and share, what inspires us and our journey together -also as a couple.

Our path together has opened up a bigger and more sustainable world for each other, and we aim to share this with you.

Everything on this site, this universe we create, is based on our shared values: love, empathy, community, honouring, sustainability, kindness, respect, openness & curiosity. We love our planet, and we love our humankind.

We invite you to our world, a world without judgment, without hierarchy. A world of simplicity, inspiration, purpose and value, filled with love and intention.

A personal touch. As we evolve, this will evolve too.

With love,

Isaia & Simen


Loookingat is a pioneering lifestyle company and movement dedicated to reshaping the way we connect with ourselves, others, and the world around us. Our mission is to create a space that fosters openness, respect and authenticity, encouraging individuals to seek new perspectives and rethink their truths.

Mission:

To reshape the relationships we have to ourselves and others, ultimately contributing to the betterment of humanity.

Core values:

  • Openness: Embracing diverse viewpoints and fostering a culture of inclusivity.
  • Communication: Promoting honest, constructive dialogue that leads to growth.
  • Respect: Valuing each individual’s unique perspective and contributions.
  • Responsibility: Encouraging accountability for our actions and their impact on the world.
  • Integrity: Upholding honesty and authenticity in all interactions.
  • Curiosity: Cultivating a passion for learning and evolving.
  • Love & Empathy: Building connections based on understanding and compassion.
  • Authenticity & Rawness: Celebrating unfiltered, genuine expressions of self.

Purpose:

Born from the need to find common ground as a humanity, Loookingat focuses on what unites us, rather that what divides us. By encouraging people to explore different perspectives and let go of the need to be right, we aim to create a world where conversations are uplifting, constructive and evolutionary.

Philosophy:

Loookingat is about daring to let go of rigid beliefs and embracing the beauty of diverse viewpoints. We believe that by listening and learning from others, we expand our own understanding and contribute to a more harmonious and connected world. Our approach is practical and inspiring, drawing lessons from nature and our shared human experience to co-create a better life in harmony with ourselves and the planet.

Loookingat is more than a brand. It’s a call to explore, connect, and co-create a better, more empathetic world.